High-tech devices are now the most popular items sold online as people are opting for these less expensive but very useful electronic devices over the higher-end and more expensive computers and electronic devices. These devices are easy to use for most “tech-savvy” consumers, but may require some training for other customers who are not familiar with these types of devices.
If you are a reseller of these high-tech devices, customers who have a hard time using these devices properly may complain and eventually cause problems that can affect your business. Although these complaints may seem absurd to tech savvy, most consumers and potential customers are less well informed and may place serious consideration on these complaints.
Avoid these scenarios and avoid customer complaints and other issues by providing easy-to-understand images and video instruction guides that even non-techies can understand and apply. Doing so would put you on good terms with customers and you will soon reap the benefits through significant increases in the sales of your technology devices.
The Importance of Image- and Video-Based How-To Guides
One of the biggest mistakes online resellers make when marketing high-tech devices is providing little or no instructional guide for their customers. Many can provide some guides, but most are presented in the form of text that is difficult to understand. Some may even just copy what the manufacturers provide, which can create more confusion, especially if the device comes from China and the text is written in really bad English.
This is why image and video based instruction guides are so much better, particularly if these guides show a graphical step-by-step instruction on how to set up and use these devices. The more detailed the instruction guide, the better it will be for customers to understand everything they need to know about the product and therefore they will not voice any complaints.
Requirements for making your own how-to guides
Making your own video or image-based how-to guide isn’t as difficult as it sounds. However, it does not mean that you can simply take pictures here and there or capture video footage with the device in action. It will take a little preparation and planning before making a good how-to guide that your clients can understand and use in a practical way.
You don’t need to buy an expensive HD camera or camcorder to take photos or videos. As long as you can get clear pictures and videos that show pictures as device parts and components differently, you can start bringing materials for your how-to guide. It would be a great marketing ploy if you could use a good camera that you are actually selling in your store and clearly state this fact in your instruction guide. Just make sure you have enough flash memory where you can store your captured images and footage.
But before you can start taking pictures or video footage, it would be nice to have a script first. A script is your guide to how shot sequences should be done. It will also allow you to focus on what is relevant to your guide and important to your clients. A script is also important to keep your dialogues in check, especially if you are making an instructional video.
After taking multiple photos and footage, you can use photo or video editing software to optimize and edit your production in its final form. You don’t need to spend considerable amounts on these software applications as there are dozens of good open source photo and video editing programs that you can download online.
Publish your image- or video-based how-to guides
After finalizing your how-to guides, now is the time to post them to be available to the public. Image-based how-to guides can be compiled and published as a PDF file. Customers can download a copy of your website or product list, but they will not be able to edit any of your materials. You can also publish the content of the archive on your website, which attracts potential customers to learn more about your high-tech devices and eventually make a sale.
Video-based how-to guides can also be uploaded to your website or your product listing if this is allowed. You can also upload it to video sharing websites like YouTube so you can just copy the link or HTML embed code and use it on your website. Just make sure the video and image-based instruction guides contain your contact information and the product listing web address.
There are different strategies available to resellers that they can use to market their high-tech devices. One of the most effective sales ideas is to use videos and images to give customers clear instructions on how to set up, use and maintain these devices. These guides will not only increase sales, but will also help you avoid potential customer problems.