A successful social media marketing campaign is a combination of ingenious strategies. These strategies, when adopted and modified by brands and companies for their own campaigns and events, guarantee considerable success. Today I’m going to share a list of social media campaign strategies ranging from UGC’s use of social media to strategizing for campaign goals and actively driving conversations. What suits your business best? Read to find out more
1. Strategize wisely
Social media campaigns require careful planning before, during, and after the event. The beauty of a great campaign is that it develops perfect communication with the target audience. The idea of the social media campaign should connect with them.
A great strategy is to effectively plan the event. A suitable timeline should be developed to study the campaign deliverables, the contests that will be held and the influence that the campaign will generate in the market.
As stated above, strategy development is required before, during and after the event. So for a one-day event, plan around it for three days. It’s important to understand that you can’t magically attract your audience without effective planning and engaging content. In addition, it is also essential to publish engaging content to reach the right audience.
2. Strike and push conversations actively
Starting conversations for social media campaigns is essential. What’s most essential is driving those conversations thoroughly. A successful campaign for an event invites community participation. To encourage this, solicit responses from your audience to questions, ask them to include their comments, stories, and experiences in the comments. These practices encourage commitment.
Often times, your audience is unaware of your social media marketing campaign and your content is not reaching the audience. You must inform your customers of the opportunities you provide them through your social media campaign. The simple practices of displaying your social media icons on your blog / website don’t do the magic.
Boost your conversations and engagement intensively so your campaign reaches the right audience and is successful thereafter.
3. Countdown approach
The countdown approach is a great idea and tool for social media campaigns as it creates excitement in the audience. The countdown to the last day of the campaign on social media can generate great curiosity.
A countdown can give different reasons to wait for the last day or it can be a countdown that reveals campaign highlights or surprises and clues each day. This way, people become curious and stay glued to your next post. People are constantly checking for updates to your brand and staying present until and after the day of the campaign.
Hence, the countdown approach is on our list of brilliant marketing campaign ideas. This approach can be modified based on the requirements of the campaign or branding strategy and can also be worked on accordingly. A brand can choose to share different updates or with a different style.
4. Recycle old content
Recycling old content is a phenomenal social media campaign idea to ensure campaign success. As a brand, you have access to content that has worked exceptionally well in the past with your audience. You know what content resonates with your audience and works well on social media. Use that content, reuse it and use it.
Social media managers face the challenge of churning out our creative content regularly. A campaign requires a ton of creative content. It requires creative ideas that resonate well with the audience, drive engagement, and keep the audience constantly engrossed.
Old social media and campaign content that worked well in the past is where you can pick it up. Repurposing old posts, images, videos, and ideas is an easy way to manage your content flow. You can share via #throwback and encourage audience engagement hand in hand.
Repurposing old creative content is like a blast from the past that your audience is sure to enjoy. You can also use UGC from previous online campaigns and refresh the memory of your UGC contributors. In this way, you will encourage them to participate again.
5. Run a giveaway
Hosting a giveaway works wonders for the success of your campaign. It’s a great way to build traction for your social media campaign. Offering prizes, discounts, and other rewards helps capture your audience’s attention. A giveaway can also be closed, such as sharing or sharing, etc. Giveaways induce people to like or share your campaign in exchange for exciting prizes.
Giveaways can also be activated to share user-generated content. In this way, your campaign can be a user-generated content marketing campaign. CGU campaigns are very successful due to the authenticity of the content. UGC content can also be used in various ways by a brand later, such as repurposing content, etc.
The organization of giveaways serves as an excellent marketing idea and therefore we recommend its extensive use by brands.