Every Door Direct Mail Retail is an inexpensive and effective direct mail marketing solution from USPS for political campaigns, nonprofits, and businesses with affordable direct mail services. You can target local area mails for only $ .142 cents for each piece. EDDM Retail is a strategy that produces very high returns with a very small investment. It’s simple and easy to take advantage of this inexpensive direct mail service offered by your local post office. You do not need permissions for bulk mail, mailing lists, or address printing. You choose the zip codes, city or mile radius, and the quantity you want to deliver. Your message will be sent to all residential and business addresses or just residential addresses in that zip code, city or mile radius of your choice.
Political campaigns and small businesses can regionally customize emails to their ideal demographics at a small fraction of traditional direct mail marketing costs.
The rules for USPS service are simple and for your benefit, so it will turn heads. The minimum size of each flat piece is 6.25 X 9 inches. You can choose larger standard sizes of 11 X 6.25, 11 X 6.25, 8.5 X 11 or an 11 X 17 folded to 8.5 X 11; all sizes cost the same $ .142 each to mail. These oversized postcards can be printed on heavy card stock so they won’t get damaged in the mail. The maximum weight of each piece is 3.3 oz. That’s more than any of these full-color sized postcards weigh when printed at an average weight of 100 Lbs. deck weight, heavy 14 pt. or even extra heavy 16 pt postcard stock. You can even send catalogs, brochures, or anything else as long as it meets EDDM Retail’s “flat business” size and weight requirements.
These letterbox billboard size cards make your message stand out and get noticed. They are tremendous value. A 6.25 X 11 full color postcard is 300% larger than a standard 4 X 6 and $ 0.09 cents cheaper. You can send bulk mail to every home and business in a postman’s route. Since each ZIP code has many routes and each route contains around 300 to 600 homes and businesses, this allows you to reach many for an extremely reasonable cost.
This program is a direct mail marketer’s dream. Pick your zip code, select your best demographics in that zip code, and you can map the transportation routes that best suit your goal. To make this even easier, the USPS EDDM website will automatically generate the necessary documentation for the mail clerk at the post office. Even better, you can skip all businesses and mail only to households with your endorsement to the “Local Residential Customer” in the address area of the card for the carrier to skip businesses on your route.
The maximum amount allowed in the Every Door Direct Mail Retail program is 5,000 per day at any post office. You can deliver to other post offices as long as they do not exceed 5,000 for each. This is so that post offices are not overloaded with EDDM mail.
My advice for small and home businesses is not to try to print your brochures or cards on your home color printer. The cardstock required is too thick and will jam or break your printer, and the toner is too expensive considering how much you will need to print, plus the quality will be poor compared to many inexpensive online color printing services.
The bottom line is that mailing lists are expensive and often not accurate, addressing is expensive and complicated. Sorting is a hassle, and the money you save on shipping costs could help you pay your rent or mortgage.
With the upcoming elections, EDDM Retail direct mail is a very effective and inexpensive campaign strategy that can be used often to keep voters, contributors, and customers updated and interested. It’s perfect because you can use photos and tell your candidate’s story. You can also attract volunteers to help with your campaign. Results are easily verifiable when donation checks arrive and are not annoying and intrusive like robocalls. The online campaign is important, but the voter chooses to visit your site or their email will never be read. Ultimately, he is preaching to the choir and has very little impact on independent and undecided voters. When you print an attractively designed saturation mail article addressed to a researched target district, it will be very effective and should produce voters you may not have considered supporters.
Every Door Direct Mail is perfect for small businesses. It enables small businesses to get an incredible return on their money. It’s easy to target different areas and quickly see measurable results for each shipment. With the right offer and call to action, this is a fantastic opportunity to quickly grow business with new and repeat customers.