Marketing is the only source to inform the target audience about your brand and product. For every type of industry, be it the cosmetics industry, the sports equipment industry, or the fantasy sports platform, marketing is necessary. All fantasy sports platforms in India have started their preparation for the 14th edition of IPL.
IPL 2021 is a golden opportunity for everyone, whether they are investors or fans of fantasy sports. Due to the popularity of fantasy sports in India, all fantasy sports platforms leverage and promote their platform with different marketing strategies. For marketing and advertising, fantasy platform operators are investing a lot of money to make it a success.
From recruiting brand ambassadors to creating campaigns, they are testing all marketing strategies for Fantasy IPL promotions.
Few Marketing Methods for IPL 2021
Marketing with IPL streaming platform – What will be the best platform to reach the maximum number of sports fans? A sports streaming platform. Through the brand, it simply turns sports viewers into fantasy users. Many fantasy operators are collaborating and co-sponsoring the IPL 2021 broadcast. Live sports streaming platforms like Hostar+ and Star Sports have the most loyal sports fans compared to other platforms. Fantasy League advertising is the best way to target the ultimate cricket fans. Why a sports fan will miss the opportunity to experience the real feeling of playing IPL on the fantasy platform.
Collaboration with IPL equipment – Fantasy Sports Platforms is collaborating with the real teams to promote Fantasy League on their platforms. The promotion of IPL teams like KKR, Mumbai Indians and others encourage their own supporters to take part in fantasy cricket on the respective platform. Team fans believe more in their favorite teams and trust the following brands more. The scope of this type of marketing and advertising is not only national, it goes further, since IPL teams also have players abroad. Fantasy platforms like Royal11 collaborate with national and international teams to build trust among fantasy sports users.
Marketing by recruiting ambassadors – Hiring brand ambassadors is one of the most successful forms of marketing in all types of industries. In IPL 2021, platforms like Royal11 are signing popular cricket players for Fantasy IPL 2021 promotion. Fans trust their favorite players more. Also, cricketers have a huge following both in India and abroad. The audience can connect more with the celebrity on an emotional level and easily gain convenience to give the brand a try.
social networks – Where do we spend most of the time? Social media is not just a source of entertainment, it is the biggest platform to promote your brand or product. It’s a perennial method of connecting personally with your audience. Many fantasy platforms like Royal11 even use social media to enhance the user experience when communicating with their users. A user can only report the loopholes and improvements in their fantasy platform. An honest review will help you build the best and fastest space for all fantasy sports fans to enjoy multiple contests. Fantasy sports platforms may post entertaining yet informative content on their social media pages in the form of images and videos.
organization of campaigns – You can organize different campaigns for the promotion of the Fantasy Premier League. Many fantasy operators are running small campaigns like “Combine Khelo or Jeeto” and offer big rewards to the winners. For the Fantasy Premier League, fantasy platforms should run campaigns targeting cricket fans. Maintain a niche while running such campaigns, because the campaign you are running needs to be relevant for the audience to connect with and then take a call to action.
New updates/features – Adding new features and technology in the fantasy sports platform also promotes your business. Introduce personalized features like introducing one-on-one chat with your like-minded cricket enthusiast or entering multiple contests at once. The more personalized experience you provide, the more you will attract fancy users. The user experience also promotes word of mouth marketing. If a user finds your fantasy platform interesting and easy to use, they will surely tell their friends and family about your platform. After all, we as humans never forget to share our best and worst experiences with any product, brand or platform. This type of marketing acquires more audience.
affiliate marketing – In recent years, affiliate marketing has become a popular and efficient marketing strategy. Affiliate marketing is not only beneficial for fantasy platforms but also for affiliate marketers. On every sale and download of the fantasy app, affiliate marketers earn a commission. Fantasy Platform operators can create affiliate programs and offer good commissions to attract many sellers. Fantasy Sports platforms can increase their reach to a large audience through affiliate marketing.
Last words
To promote Fantasy IPL 2021, fantasy platforms are trying different marketing strategies. Marketing and advertising are the way to reach the target audience.