Introduction
To attract readers to your blog, you must create engaging content. This means that your content must quickly grab the reader’s attention and stick with it. But at the same time, you must establish an emotional connection with the reader. Compelling content will help the reader begin to believe and trust you, and in turn, help build an emotional connection with the reader. This is what will make your blog a success. Here is a list of the most essential ingredients to achieve this success.
1. Your title should catch the reader
In general, you want your title to include all the essential keywords of the topic your article is about. Titles that try to be too cute or too trendy will just confuse search engines and will certainly confuse your audience. Keep the title simple and right to the point. The title of your article is the first thing that will grab your reader’s attention. Make it count.
2. Use your own voice
It is imperative to speak directly to your reader using your own voice, using informal language. Doing this will allow your personality to show through to the reader. It will make you appear more honest and open. A reader will appreciate this, and because of your honesty, they will begin to build trust with you. Consistent use of the same writing voice will also help the reader begin to build an emotional connection with you.
3. Be brief
Blog posts should generally be between 400-800 words. Readers want you to give them the information they need as quickly as possible. If your article is longer, try breaking it up into two or three separate posts. Not the names using ‘Part 1’, ‘Part 2’, etc. Give each item its own name. Keeping each blog post short will force you to keep your writing very strict and stay on point. Readers will appreciate this and start to trust you more.
4. Make it informative and inspiring
Practical, helpful, insightful, inspirational, honest, and helpful content that delivers the information your audience is looking for is by far the best way to build an audience that will keep coming back for more. Initially, your article title caught the reader’s attention and got them to start reading your blog post. You must now present the information that the title promised to deliver. Delivering on what you promised will give you credibility with the reader and help the reader trust you more.
5. Show your passion
You must allow your passion for the topic to show up to the reader in every blog post. If you are not passionate about your topic and you are not passionate about sharing your information, your readers will notice your lack of commitment immediately. Your lack of passion will drive readers away, and they won’t come back for more.
6. Be visually appealing
This means using a bulleted or numbered list, italics, bold headings, highlighting text with colors, and using a photograph or graphic that grabs your attention. The subject of the photograph or graphic can be directly related to the subject, or just be there to get your attention. If you add links to your article, make sure the link text is blue. All of these design tips will help your reader move through your article quickly and efficiently.
7. Make an emotional connection
The advice I’ve given you so far leads to this. Make an emotional connection with your reader. This is the key ingredient for all successful blogging. If you consistently use the six ingredients I have shown you, you will quickly build an emotional connection with your reader. This in turn will build a lasting relationship with your reader. Then when the time comes to promote and sell your products and services, you will already have an audience willing to listen to what you have to offer.
conclusion
Don’t fall into the trap of ignoring these key ingredients because you think you can trick readers into reading your blog posts. Readers are not stupid. The instant they get the slightest hint that you are not being honest with them and that you really can’t help them with their problems, they will stop reading your blog and never come back. By sticking to these seven ingredients, you will create a successful blog that will attract more readers and followers.