In order for your products and services to sell well in the market, you need to present them to your audience in a simplified way. People cannot digest complex information, so it has to be simplified. This is where technical writers or digital content specialists come in. They simplify what is complex. But how do you find a good one?
Among the things you may want to consider when hiring your technical writer are effective communication skills, experience in your industry, and satisfied customers you can verify. Apart from these, you can find the best writer if you follow these tips.
Make your own list of references.
As you read any marketable material like brochures or even websites, you will find interesting and easy to understand pieces of writing. Despite the technical nature of the subject, it is presented in attractive and simple content. What you need to do is list the writer’s name for future reference. You may also want to learn more about him or her through your business connections.
Read the writer’s portfolio before you hire him.
Every technical writer has their own style of writing. Make sure this look matches your specific brand voice. Look for clarity too. So you can gauge how your writing impacts your readers, try passing the portfolio on to other people in your business.
Know your needs and match the skill of the writer.
Generally speaking, a good technical writer has a wide range of skills and characteristics. But also know that not all technical writing is created equal. A writer for the pharmaceutical industry may not exactly need the high level of technical understanding that writers in the arms defense industry possess. Your brand may require a higher degree of technical knowledge than others. Make sure you match the technical ability.
Hire a writer with multiple credentials and experience.
Think about versatility. Freelance technical writers can work in your favor as they can do more than just produce content. With the nature of their work, they have gained other knowledge that you can benefit from.
Listen to your writer’s recommendations.
Get ready for innovative thinking. Your chosen writer will suggest some solutions that can further improve your documentation. Listen carefully to these fresh and clever ideas.
Millions of people can digest and appreciate the basic information. Keep in mind that people don’t buy what they can’t understand. Hire a digital content specialist to present what you’re selling in a more readable and understandable way so you can attract more customers.