What are the qualities of a good website?
It is much simpler than you think!
A good website is simply a site that provides your target market with what they want. Now, this article wouldn’t be very long or useful if I left it at that, so I’ll expand on this idea by giving you seven tips for reaching your target market with your website:
1. Easy to read
Don’t make it difficult for your visitors to read the information they are looking for. Use a font that is large and easy to read. Also don’t make the background of your writing dark and your actual writing light. For example, white text on a black background is terrible for reading, as are bright reds, pinks, greens, etc. Don’t mess with this or you’ll lose readers. Keep your text black on a white background for easy reading.
2. Easy to find
Don’t hide the good things. Make sure your website navigation makes sense and makes it easy for your visitors to find what they need. It’s best not to have a huge selection on the front page of your website. When faced with too many decisions, people often make no choices. Create main categories and then drill down to deeper pages if needed.
3. Guide Them Through
Don’t expect your visitors to find their way through your site. Take every opportunity you can to guide them and show them the way.
4. Provide the basics
The basic pages that most websites will need are a ‘Home’, ‘About’, ‘Contact’ and ‘FAQ’ page. Most people expect these pages on a website. Provide them.
5. Have a clear purpose
Do people know what your website is about when they land on the home page? Is the purpose clear? Make sure your visitors know what your website is all about and how you can help them. Don’t make them look for this information or they might end up going somewhere else.
6. Offer Solutions
Are people visiting your website having a problem? Don’t just offer information, be sure to offer solutions. If you’re providing information, be sure to guide them to the next step. This will help connect your visitors to what you want and allow you to earn more money.
7. Test, follow and adjust
No website is perfect the first time. Think of your website like a newborn baby and stay by her side as she learns to talk, walk, ride a bike. Be sure to pay attention to your website and watch it grow and you’ll be amazed at how intuitively you’ll be able to make decisions over time.
There you have some qualities of a great website.