Writing is a passion. it’s a profession it’s a trade It can be a hobby. It can also be a marketing tool. How? If you have a business and your goal is to get the word out about yourself, one way to accomplish that task online is through article marketing.
Marketing strategies
If you own a business, be it a startup or a large company, you will always think of ways to promote your stuff. This is the main reason why website building is popular these days. More and more people are getting hooked on the way the cyber world works wonders.
If you own a website, the next thing you’ll think about is how to drive traffic to it. Just like you do offline, you need to reach your target market and guide them to click on your URL.
Article Submission Sites
With the advent of many credible article submission sites on the web comes entrepreneurs who see open opportunities for them to speak up and pique the interests of their potential customers.
And how do you do this?
1. You create good content. What does this mean? For example, you are a printing company that caters to entrepreneurs and professionals. Offer postcards, business cards, brochures, newsletters and the like. When you write the articles, you will not only think of ways to design your postcards, but you will go and direct the material to your target market. You can write an article on ways to design your postcards to help your food business.
In this way, you are already capturing a market niche. These people will be interested in the products you offer. They will be more interested if they get an insight into how they might use such tools. And the perfect way for you to do it is through the good and functional content that you make available to these people.
2. Take the time to fill out your resource box
When you submit articles to directories, they allow you a space to have your author’s biography. No, this does not mean that you have to brag about being handsome, in your forties, with bank savings. You are not looking for a partner. You are looking for clients.
To do this right, include your name, your website address, a tagline or unique selling proposition for your business, and a call to action for your readers. This is the place where you will promote your own stuff and entice them to click on your links.
Now do you understand why it is important to create quality content for this purpose? People must trust that you can deliver what you promise. They don’t know you. But by establishing your name as an expert in the field they need help with, they will learn to appreciate you and may later take an interest in what you have to offer. You can’t do that with shit articles.
If you don’t have the skills to do it, you can always hire freelancers to do the work for you. This way, you’ll be able to provide article marketing to submission sites while reaping the benefits of such movement over time.