In 2016, the market value of chatbots reached 703 million dollars. According to Ubisend, around 57% of UK customers are familiar with the chatbot. In this article, we are going to take a look at some reasons why you need to install a chatbot on your website today. Keep reading to know more.
1. Zero waiting time
If the video on your website takes more than 10 seconds to play, you can lose half the viewers to your competitor. The same applies to your website visitors as well. Imagine losing half of your potential customers because you didn’t respond to their inquiries on time. With a chatbot, you can answer most questions that your customers may ask without delay.
2. Personalized experience
Personalization can help you convert your prospects into customers. With conversational chatbots, you can make your customers feel like they’re interacting with a real person, not a machine. In addition, they offer the desired information or services immediately. For your online retail store, the chatbot will function as a salesperson who can help customers find the required information about what you offer.
3. Better level of customer service
NLP-powered custom chatbots can process natural language at various levels, such as speech, semantics, and syntax. So the chatbot gains a deeper insight into human psychology to respond to visitors with the right service and information. Information is provided instantly, regardless of the number of people asking.
4. Improved user engagement
When it comes to developing the right UX, designers and developers have to put up with extreme pressure. Since there is no limit to customer expectations, improving UX is a journey that can end nowhere. And the chatbot is just one important milestone along the way. If designed well, chatbots can help a business make their customers happy.
5. Target a wider audience
Social media platforms like Facebook messenger, Slack, Telegram and Skype are powered by a chatbot. Therefore, it has become much easier to target a much larger audience.
6.Business intelligence
Built-in artificial intelligence and machine learning make this virtual assistant more powerful. Therefore, it can collect and process a large amount of conversational data so that researchers can gain deeper insights into the minds of shoppers. For any business, it is of paramount importance.
With the help of chatbots, companies can improve and innovate their products and services.
7. Carrying out surveys
A chatbot can get a better idea of the customer experience when buying a product or service. The problem is that the survey system through emails and websites is not very successful since most of the visitors are apathetic due to lack of time and many other reasons.
On the other hand, chatbots engage customers in a real-time conversation by keeping the survey short and the customers.
So, these are 7 reasons why you should install a chatbot on your business website today. After all, you don’t want to end up losing too many customers. The growth of your business depends on it.