Since its launch, the popularity of the TikTok program has shown substantial growth. As of October 2018, it had been the most downloaded photography and video software in the Apple store, internationally. The statistics of the program will probably blow your mind. It has allegedly amassed over 800 million active consumers, with the US being the hottest country where it has been downloaded almost 100 billion times. With a large number of teenagers using this stage, it is the ability to push musical tunes like Taylor’s, products, and marketing campaigns. However, being far from mainstream advertising, it has also baffled many manufacturers who are unsure how to use the system to generate profits and new exposure. Some have called it just another ‘buzz show’, which can crash and disappear as fast as it achieved victory, others like Nike, ABC and Google have embraced the show and run ad campaigns on TikTok. Even Khloé Kardashian continues to upload sponsored items on stage.
Just like on TikTok, entrepreneurs need to think outside the box once they strategize. While certain statuses remain uncertain for TikTok, its predecessor Musical.ly’s consumers were roughly 70 percent female.
Below are the top 5 tips on how to market your brand on TikTok.
1) Native film
Another way to use ads on TikTok is by using native movie ads in the feed which TikTok was recently caught subtly testing on the show. The overhaul was seen on the US edition of this show, in which a movie labeled “Sponsored” on bike seller Specialized appeared on the main stream, along with a shady “Learn More” button that sends users to touch for more details. .
Presumably, this button can be customized to guide users to the advertiser’s website or some other Internet address. Still, for now, he opened the profile site for Specialized Bikes (@specializedbikes) within the TikTok program. The music that followed the clip has been labeled “promoted music”.
These native movie ads are exactly the same length as regular TikTok movies (9-15 moments, although the test ad was only 5 minutes), are full screen (like Instagram Stories ads), and users can skip them. Supports calls-to-action for show downloads and website visits, and can be scaled based on full movie reviews, typical video drama lengths, movie engagement, and click-through rate. Influencers
2) Influencer Marketing
Influencer marketing is completely on the streets of TikTok, and many powerful and innovative TikTok consumers have emerged within the program since its launch. Several big brands have started experimenting with influencer attempts around the show.
The ideal influencers can efficiently modify sponsored content into an authentic message that speaks to customers. However, as a novelty, do not try to modify the voice of the influencer and order a lot the way they present your articles. They are influencers for a reason, and their followers appreciate the value of their material because it is authentic. When this applies to many social media platforms, then it is very accurate on TikTok, where Gen Z consumers are likely to get the upper hand from any content that is manipulated.
One brand that hit the nail on the head with its influencer advertising effort on TikTok is currently Calvin Klein, which in 2018 withdrew from runway style to rebrand and expand its customer base among young people. It immediately became TikTok’s most successful ad campaign.
Influencer advertising is still relatively new to TikTok and even cheaper for Pull than other programs. Since the distance is not very crowded yet, the ideal expansion hacker can design a fashion that will give him a huge ROI.
3) Watch for trends.
Observing trends on TikTok is a wise move, especially since they change weekly. In reality, they could change almost daily. It’s crucial to keep up with what consumers want to know more about. If you’re using influencers, expect them to understand which trends to follow and which not to – that’s how they’ve become that way. TikTok celebrities know exactly what the top trends to watch are, which could help your product get the best exposure and attract more potential customers to a store. If you’ve missed a trend because it only lasted one day, then don’t worry about it. The next one is on the rise.
When you launch TikTok, it will take you directly to the home page. That’s where you’ll discover the latest trends from popular TikTokers movies. You don’t have to follow everyone to get started. Content is shown to you the moment you log in. Since you start following an increasing number of people, your home page will also be inhabited by the articles of these users. In addition to the home page, most web pages allow you to search for hashtags and consumers, and display some of the current trending challenges alongside the hashtags.
4) Coming soon: 3D/AR glasses
According to some leaked pitch deck recently published by Digiday, in addition to the things already mentioned, TikTok would be working with a Snapchat-style 2D lens filter to obtain photographs. This may have some intriguing advertising opportunities in store.
5) User Generated Articles
User engagement and user-generated content should be the cornerstones of any TikTok advertising strategy. Since the achievement of the program is based on the material created by its users, directing it to some advertisement makes a lot of sense. Haidilao introduced a “DIY” option for their menu, which means customers can create their own signature dish off the menu using components that can be found on the restaurant’s menu. When customers inquired about the DIY option, they were invited to get a short video of themselves making their own food and then share it on Douyin (the Chinese variant of TikTok).
The effort turned out to be a great success. More than 15,000 customers who requested their DIY option at one of those chain restaurants, along with more than 2,000 movies, were shared on TikTok, creating more than 50 million views on the show. Marketing success using UGC on TikTok is achieved by discovering fun and unique ways to entice customers to make articles on behalf of their own new campaign or participate in brand campaigns. You could even offer yourself a prize or reward for the ideal movie or find another method to inspire users to post articles. If you can provide something distinctive to TikTok founders, that’s a great way to encourage users to create content.
However, not sure about TikTok advertising? Rest assured, you are studying the ropes with the remaining portion of the world of promotion. Produce a profile about the program and start small that won’t cost you a lot of effort and money. As you become more familiar with using the program and understand your viewers, you will be able to adapt your promotion strategy.
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