Mobile apps are very common these days and most of the companies have their own custom apps. Whether you run a restaurant, pet store, cafe, pub, or an alluring spa, your customers are the heart of your business. Your mobile app gives you all the access you need to keep your business in the hearts and pockets of your customers. With the growing number of smartphone users around the world, mobile apps are one of the most effective ways to generate more business. This trend was started by big brands like Walmart, but today, more and more large and medium-sized companies are following mobile trends and focusing on their own mobile app. However, there are still some business owners who think that having a mobile-responsive site is enough and continue to do business in the traditional way. Here, I have outlined some of the reasons why having a dedicated mobile platform is required.
Improved visibility for users.
Data indicates that an average mobile user spends approximately 2 hours a day on their mobile phone. It is true that the user is interested in only a handful of apps on the phone, but if you have any company’s app installed on the phone, then there are more chances that the app will open.
Direct marketing channel offerings
Mobile applications serve many functions, such as providing general information, news sources, search functions, and many more. Of all these, the most important function is that it creates a direct marketing channel for businesses. Mobile applications provide all the relevant information about the brand in question; sales and special promotions, discounts, new product launches and much more.
A means to digitize your loyalty program
It is very common for business owners, especially those in the service industry, retail, hospitality, e-commerce, to have perks and loyalty schemes for their regular customers. Previously, users used to have a loyalty card and to redeem the points, they had to physically visit. But if you have a dedicated mobile app, customers can redeem their points with the help of an app and in this way your business will grow.
Helps build and recognize your brand
If your app is fascinating, it will soon entice users to buy your product. A mobile app could greatly contribute to brand awareness. It’s up to you how to design your app. You can make it flashy, stylish, colorful, or informative. The ideal mobile app should contain beautiful designs, colors, and at the same time, it should also be informative and easy to use. It is very true that if someone comes across your app 10 times in a day, it will not go unnoticed and sooner or later your app will start generating business for you.
Improve customer engagement
Whatever your business, customer engagement plays a huge role in any business. In case you have a helpdesk feature in your app, it really makes a difference in communicating with your customers. Like Foodpanda had an excellent idea to develop an app that allows customers to book a table at a restaurant with the click of a few buttons.
Stay ahead of your competitors
Mobile apps are still very rare among small business owners and this is the right time to take the lead and stay ahead of your competitors. Trust me, design a dedicated mobile app and make it popular with customers and within a very short period, you will start receiving a number of inquiries and leads related to your business.