In this article, we discuss four basic steps in website search engine optimization, including keyword research, article and video marketing, blogging, social media, and bookmarking. In our analysis, we assume that a search engine friendly site design has already been achieved and that the use of flash pages, which are unreadable by search engine bots, is minimized or avoided altogether.
There are several steps to staying on top of organic search results. Google, Yahoo, Bing, and other search websites use specific formulas to assess the popularity and relevance of a website. When “marketing” a website, our goal should not be to “outwit” Google, but simply to produce content that supports and facilitates the indexing, gathering, and ranking of an incredible variety of ever-changing information online. Here’s how to make the process easier:
- Start with keyword research. Use the Google Keyword Tool or find a tool that suits your own purpose. There are many webinars and tutorials accessible that provide a wealth of information and some of the best tips and advice for getting top search engine rankings. Many are free or offered at nominal cost.
- Use article and video marketing to distribute and spread information in as many places as possible. Two of the best submission tools are Automatic Article Submitter and Traffic Geyser. These tools provide significant automation that leverages technology to quickly build high-value backlinks. Your website will quickly outperform your competition, often appearing in the organic results on page 1. In some cases, your keyword research will greatly facilitate your rise to the top, by selecting “undiscovered” niches. What will be your best previously unknown niche?
- Blogs, with WordPress or equivalent, will help improve the position of your website, and even more so if you can select a very relevant domain name. Micro Niche Finder and similar keyword research tools can quickly locate domain availability with a single mouse click. Also, when setting up a blog, a good WordPress consultant can suggest widgets available for search engine optimization that will instantly create backlinks to your blog.
- We suggest using a WordPress blog as you can get many tools to automatically post links to social bookmarks and Web 2.0 social networking sites like Facebook, Twitter, Digg, Mixx and others. Expect to spend some time establishing accounts on the sites you want to post your links to.
Follow these steps and you will greatly improve the search engine optimization of your website. It’s amazing how many webmasters do poorly in ranking their sites. Despite the confusion, Google and most search engines do a commendable job of “ranking” the most applicable content. However, most of the time, your competition will be very easy to beat.