You are an author with a great book. Now what? First of all, you need to treat your book and writing career as a business, an online business, where the most successful businesses are these days because the Internet provides a free platform and free resources for authors.
As an author, you must be on a constant search for ways to promote your book and find new ways to use technology to increase your public profile and income. What better way to promote his work, create a public profile and increase your income than to write a series of press releases and articles on the Internet to use as promotions? The internet has changed the writing game and shortened the distance between writers, if you can afford to hire a press agent (which I can’t) to create and write your media campaign, or if you are willing to develop the skills to write news about your own projects (which you can).
This may sound daunting, but if you’re already a writer, producing your own written materials shouldn’t be too difficult for you. Writing press releases and articles on the Internet will require you to learn some new skills, which you may not have needed to write print press releases. There are many resources that can be found with a simple web search that can guide you in the direction of becoming proficient at writing press releases on the Internet, which differ from print press releases in that, for the Internet, news must attract search engines. the materials published on its websites, blogs, social networks and online news distribution services.
Search engine optimization (SEO) tools, keywords, and keyword phrases are constantly changing with changes in popular trends. As searches become more refined and specialized, keyword research tools must respond, and we must also respond by anticipating changes in the language of the market. When sending press releases to online distributors, take a look at their suggested titles for your topic. Most services have developed SEO tools of some kind that are designed to help you optimize your press releases and articles for your purposes. Be sure to research what they have to offer and use their helpful suggestions to show you what the dealer considers successful for the topic they’re covering.
Today, the immediacy and updating of information are the rule due to the growing importance of blogs, social networks, Internet communities, collaborative platforms and web mobility. Technologies like mobile and smart phones and online book readers increase our need to adapt SEO strategies to survive in the SEO game. Don’t forget, though, that you’re ultimately writing for humans, so the words you think of must also make sense to humans searching for information on the web. Understanding the relationship between human readers and search engines will help you produce press releases that create a strategy to get you and your products in front of a targeted audience. Once you grab the attention of your target audience, send them to your blog or website to learn more about you and your books and services. Once there, you need to convince your visitors to take an action:
- Hire you to talk to their group.
- Request your writing services for a juicy contract
- Place you on hold as a consultant
- buy your book
The purpose of all press release promotion is to get your target audience to take action when they reach the destination you invited them to explore. Be specific. Don’t assume that visitors will know what you mean without instructions. Make sure you tell them exactly what you want them to do and give them the means to take action. Give them a purchase link for your book; provide the description of your services; and leave a contact email address.
Your success in the area of action you want visitors to take will depend on the attractiveness of your site and the ease with which your visitors can move around your site and make a purchase of books or inquire about your services. Approach internet press releases the same way you would traditional print press releases, with the difference coming in the form of search engine knowledge. In our quest to satisfy the search engines, we cannot afford to forget important basic information.
- biographical sketch
- Contact information
- List of your speaking topics
- Some Significant Book Honors
- Hyperlink to your blog, website, or other pages
- Hyperlink to a video of you in action
- Hyperlink to news coverage about your book
- Hyperlink to excerpts from his television appearances
Hyperlinks can provide your target audience with additional detailed information about you, your book, and the services you offer without cluttering your press release. And if you have the opportunity to include images, include an image of your book cover to promote yourself as a published author and a good quality photograph of yourself. Make sure the images are in jpeg format.
Having written press releases for both print and the Internet, I have learned that the difference between an author’s Internet press release and a print press release, both intended to create the publicity described above, is the need for keywords in the Internet press releases, which can be suggested by free or paid SEO services. Be sure to do a web search to find the most helpful SEO resources for your needs. Internet press releases are tools that no author can survive without in this age of online marketing. For more information on this topic, read: Free Advertising or Your Book.