“How long will it take to improve search engine rankings?” – This million dollar question haunts all business owners. But, unfortunately, there is no magic button to press that can rank your site in the highest position.

However, we cannot undermine the concern of business owners to increase their web ranking. According to a survey by Infront Webworks, Google’s first SERP (search engine results page) receives approximately 95% of web traffic.

Now, this can instantly remind you of PPC (Pay-Per-Click). Various site owners spend a lot of resources on PPC to quickly get to the top ranks. While this can definitely lead to increased visibility for your site in a short amount of time, advanced users often tend to avoid advertising sites and prefer to check organic results.

An interesting observation from New Media Campaigns reveals that organic SEO results are 8.5 times more likely to receive clicks than paid search results. Despite that, 87% of search engine dollars (about $ 10 billion) is spent on PPC and only 11% (about $ 1 billion) is reserved for SEO efforts. This means that the strategy that is 5 times more effective, SEO, receives only 1/8 of the resources spent in the market!

While PPC can increase rankings instantly, SEO helps maintain rankings and that too, at a lower cost. This is why we firmly believe that PPC has not affected the relevance of SEO.

Although we’ve already mentioned that there is no magic, surely there are some strategies you can adopt to improve your organic ranking. One of them is improving your on-page SEO.

# How to improve SEO on the page?

On-page SEO refers to the practice of optimizing web pages to improve the search engine ranking of the website and thereby generate organic traffic. But sometimes, SEO best practices suggested by random professionals can be misleading. Not worry. We have you covered. Our extensive guide will walk you through some on-page SEO tricks recommended and practiced by the experts at any leading SEO agency that you should follow if you are looking to improve your site’s visibility on Google.

1. Generate high-quality content

Content is the heart of on-page SEO. Google always prioritizes high-quality content. Easy-to-use and informative content automatically attracts more audience and therefore scores higher.

The first step in creating quality content is choosing the relevant topic and keywords. The tips mentioned below will help you generate great content:

Keyword optimization

With a host of complex algorithms, Google is constantly improving its understanding of search engine intent. It is no longer based solely on popular keywords, but offers quality content that can satisfy user requirements. One of the main goals of Google is to improve the user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. That is why it is crucial to know the ideal keyword density before writing content.

Furthermore, Panda’s algorithm evaluates a website based on the quality of the content, and pages with high-quality content are generally rewarded with higher ranks.

Our suggestion is to do keyword research and incorporate long-tail keywords. These keywords are more specific and closely match search queries. Also, make sure your keywords appear naturally or organically in your content and don’t seem forced.

Add relevant, engaging, and high-quality visual content

Images are more efficiently recorded in the human brain. Our brain can process images 60,000 times faster than text. In addition, a Venngage study reveals that images can increase the desire to read content by 80%.

While loading any visual content, make sure to optimize it properly. For example, compress the image without affecting its quality and make sure it doesn’t take long to load. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.

Also, use Alt (alternative text) tags so that search engine spiders have a clue as to what the image is about. Next, we will discuss alt text images in detail. So keep reading.

Include compelling CTAs

Include calls to action (CTAs) to drive traffic to product and offer pages. This can effectively help drive more conversions and therefore increase ROI (return on investment).

The content of the page is essential for all SEO processes on the page. Other SEO elements on the page are derived from the content on the page, so invest enough resources and time to develop and optimize it.

2. Architectural elements of the site

The architectural elements of the site indicate the components of your website and individual pages. The way you structure the website helps Google to crawl the pages and content.

URL page

The page URLs should be easily understood by readers and the search engine. These are also important for maintaining site hierarchy when creating subpages, blog posts, and other types of internal pages.

https://moz.com/blog

In this URL, the blog is the subdomain and “moz.com” is the domain. Check out the following tips for writing SEO-friendly URLs:

Delete unnecessary or extra word

Use “https” if possible, as Google uses it as a positive ranking factor.

Internal links

Internal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO, as internal links send traffic to other web pages on your site and inform Google that your site is useful and valuable. However, make sure the links correspond to the content topic because filling in irrelevant internal links will affect the user experience.

As we already mentioned, improving the user experience is a crucial concern for Google and it should be yours as well. Therefore, link only those pages that can really help readers to know more about a particular niche. Only then can you hope to drive more traffic to those pages. If users find that the linked pages are irrelevant, they will leave the page increasing the bounce rate. In addition, it will have a negative impact on your brand.

Check out the blog and learn how to audit internal links: https://www.searchenginejournal.com/audit-internal-links/304303/

Site speed

Do you know that around 40% of consumers wait no more than three seconds for a page to load (source: Hoboweb)? This speaks to the importance of optimizing page speed to improve user experience and increase retention rate. You can check the speed of the site using Google’s PageSpeed ​​Insights tool.

Code optimization is a popular strategy to speed up loading time. You must remove line breaks, unnecessary spaces, and indent your code. It is also a decent practice to place JavaScript files in the footer section of the web page so that they load in the background without delaying the appearance of the content on the web page.

Mobile responsiveness

With mobile devices generating approximately 51.51% of global traffic (source: Statista), it has become crucial for business owners to develop mobile-optimized sites.

It’s critical to choose the right website layout, theme, and content layout that are easily readable and navigable on mobile devices. Also, if you are unsure of your site’s mobile responsiveness, use Google’s Mobile Friendly Test tool.

3. HTML elements

HTML elements indicate the elements of the source code of a web page. (Quick tip: to check the source code, right click on the page> view page source)

Title tag

The title tag or page title is a short description of any web page that appears at the top of the browser window. The title is the first signal to the search engine and visitors of what they can find on the respective page. Here are some best practices for optimizing your title tag:

-Keep it below 70 characters. Longer titles can be cut in search results.

-It is best not to fill in the title with keywords as it offers a tacky and tacky reading experience.

-Make sure the title is relevant to the page.

-Do not use capital letters when writing the title, as it affects readability.

Meta descriptions

The meta description is a short, compact description of the page that appears below the title in search results. It can influence click-through rate (CTR) in the sense that an engaging and relevant meta description is more likely to drive traffic than a random, messy one. Therefore, it is important to optimize the metadata.

Here’s how you can make a proper meta description:

-Write a compact description that reveals the USP of your products or services.

-Make sure to keep the meta description within 160 characters.

-Avoid the use of characters such as “-“, “+” or “&”.

-Include the entire keyword or keyword phrase.

Alternative text image

Image Alt-text is SEO for images. This will help Google to accurately index the content of the image. Even if the image doesn’t load during some glitch, Google can still read the alt text and help rank the page.

Keep the following points in mind when adding image alt text:

-Make it specific and descriptive.

-Make sure it is relevant to the context of the image.

-Keep it under 125 characters.

-Use keywords sparingly and don’t stuff them. If these don’t fit naturally, try using semantic keywords or the most important terms in a long-tail keyword.

We understand that there is a lot to do when it comes to optimizing your site. And that is why we recommend that you outsource SEO services from any reputable SEO agency.

conclusion

After finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a “do it and forget it” deal. Therefore, you must constantly monitor and modify existing SEO strategies to keep your page relevant all the time.

I hope our guide has helped you understand how to achieve a competitive advantage with advanced SEO tactics. Still, if you have any queries, don’t hesitate to contact us.

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