Earn money for creating your product. That’s the ideal, and I’ll walk you through how to do it: First you’ll sell the training, then you’ll create the lessons based on the needs of the people in the program.

This is how I have always created my training programs. I’ve launched multiple, multiple training programs over the years, and I’ve never, ever created the lessons first.

Now please don’t get me wrong, I know what the training program is going to be about. I may have written 8 or 10 points that I plan to teach people. However, I don’t write the lessons until people get into the training program.

Your customers know what they need

There are two reasons for that. The first reason is that you don’t really know what people need until they sign up. So let’s say you know you’re going to teach about these 8 topics, but you don’t know what people really need. Do they need a lot of topic 1 or a little of topic 2? Do they need a lot of each, what do people need?

As soon as they sign up, you can literally send an email that says “I’m putting the finishing touches on this training program and I want to know exactly what the top 3 things are that you want me to spend most of my time on.” .”

What I discovered is that if I bring 10 people to a training program, they all come from the same sales page. You’ve all seen the same 8-10 points I’m going to talk about, you’ve all seen the same reasons I gave you to sign up. Almost everyone gives me the same top 3. I mean, they may not be exactly the same, they may use different words. A person can have 2 just like everyone else and 1 weirdo. A person has 1 weirdo, then 2 that are the same. But when you add them all up and look at it, you see that these customers need this, this, this and this, and they need a lot. They don’t need as much of the other things.

Create your lessons after asking your clients

Then you are going to create your lessons. Now remember that when you have a training program it means that you are going to get timed material. Remember, with your products you receive the learning materials in advance. It’s a product

Online courses are very popular right now, and a lot of them are kind of a hybrid, because you get the training materials up front, but then you have 6-8 weeks of additional assignments, etc. So, it’s kind of like a hybrid.

However, when you go with just training, they will get metered material. They will receive one lesson every week, one lesson every 10 days, two lessons a month. Whatever the case.

What that means is that customers sign up today and you ask them what is most important to them. So you have a whole week or 10 days to create your first lesson to send to those people. Now I may have some preliminary materials to send to you; maybe as you create your lesson you send them a daily email that gets them going. But when they sign up for the training program, they know they’re not getting everything up front. So, you create that first lesson.

Then as they do the first lesson they may have questions and you start answering the questions in the second lesson and add more material. If the lessons come out every 2 weeks, well, you can literally have 2 weeks to create each lesson. Now what you could do, if you really wanted to, is create the first lesson right when you sell it. So you don’t have to wait for that first lesson, that’s fine too. You can create that first lesson.

Why you should sell before you create

I told you there were 2 reasons to sell first, create second. #1 is that you don’t really know what they need in the training program until they sign up.

The second reason is, and I’ve seen it over and over again, is that if you wait to launch your training program until you’ve written all 10 lessons, you may never launch it!

Why? Because you’ll probably never really know what to put in your 10 lessons. It’s like this Catch-22: you write the first lesson, you write the second. So you don’t know what to put in the third one, so now you don’t launch your coaching program.

It’s much better to launch, get 10 people to pay you, and if you have 10 people who have already paid you, have already paid you, now you have an obligation to create these lessons. And now you will.

I’ve found that when you have an obligation to do something, you generally tend to do it more than if you just hope you can release it in the future. Also, you get paid faster if you sell it and then create it later. Now, in the future, you can resell the exact same training program, without creating new lessons, because you’ve now created those lessons once, based on the input of the first 10 people who participated. Future people who join will get the same lessons you initially created, however you will continue to improve those lessons as people continue to ask questions. Go ahead and sell your program now and follow these steps to create the lessons – your customers will appreciate the personalized program and you’ll have the motivation you need to create the product!

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