Social media has the potential to bring dramatic improvements to your SEO efforts. However, it is important to understand how activities on social channels can impact your ranking. Search engines use shared links on Facebook, YouTube, Twitter, etc. as a classification signal. One important thing to consider at this point is that social media is not a direct ranking factor.

An increasing number of people carry out more and more of their daily communication on the Internet, in particular on social media, which is an excellent way of sharing and obtaining information. People love to consume interesting content on social networks. If you create amazing content and share it on relevant social platforms, chances are you will become popular. As a result, your ranking will experience a boost. The following are 3 of the ways that social media can help you with your SEO efforts:

1. Generate links

First, you need to create and publish shareable and engaging content on platforms relevant to your industry. The more engagement you generate on social media, the more likely people are to see your content and link to it. A few years ago, marketers took Facebook shares for granted as a great ranking signal, and therefore placed considerable emphasis on driving more and more shares. It wasn’t really the number of shares that search engines took as an indirect ranking factor, but the links that Facebook shares can generate. Which means you have to focus on creating high-quality content and sharing it on Facebook, Pinterest, Twitter, etc. to get links from other websites.

2. Build presence

In today’s competitive environment, it’s crucial to not only produce great products, but also market them effectively. As a business manager, you need to stay proactive and reach your audience anywhere in the world. You can’t find a better place than Facebook where you can get a chance to connect with 2 billion active users. Build your audience through social media marketing and gain the trust of customers. Social media helps you promote your brand and show it to potential customers who might not otherwise have found it. Once you gain a higher click share on Google from a rapidly growing audience, you will rank higher.

3. Make good use of YouTube

We know that YouTube is the second most searched search engine where people can find a lot of amazing content and solutions to their problems. If used correctly, YouTube marketing can have a positive impact on your SEO performance. If you create engaging content to promote your brand, you can generate more links, just like Facebook. Videos can rank organically in search. The best technique is to create instructional videos that can help your audience solve problems.

Google+ is also a very useful platform where posts are ranked almost instantly. People who sign in to Google+ receive personalized Google results.

To make a real difference to your existing SERP ranking, you need to create a strong social media marketing strategy while focusing on creating great content.

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