Attraction marketing is a simple philosophy that is very effective for home based entrepreneurs.

Essentially, the concept is simple. you, inc

Brand and promote YOU, Inc first…and NOT your business opportunity or company or network marketing program.

By promoting themselves personally using websites, blogs, videos, and social media such as Facebook, Twitter, and email marketing, a home-based entrepreneur can attract like-minded people who resonate with or relate to their story, their background, their hometown , your university or higher education. school…really anything and helps them build their contact list, share their business opportunity and the value they can bring to the new member.

In contrast, the old method of network marketing or small business marketing was advertising to strangers, directing them to a company-run replicated website, and hoping a sale would result.

Today we know that that is one of the main reasons why the vast majority of home based business owners fail to make a profit and either leave the industry or start jumping from program to program and system to system in looking for a program just to ‘work’ and they never do.

The tools of attraction marketing are simple and consist of:

1. You and the value you bring and share with others. By constantly learning and having a valuable set of skills to share or powerful information in the area of ​​personal growth, business, internet marketing, etc. and having access to tools, systems, teams, and leadership that can help others, you are seen as attractive to other aspiring entrepreneurs.

You have value to offer and you do so without expecting personal gain. Provide leadership by sharing this information with others and directing them to systems and training where they too can grow and duplicate success.

2. Lead capture page. A simple one-page website that offers a compelling offer (free information, video, training, e-book, etc.) and exchanges the information for the prospect’s contact information (name, email, phone number).

3. Auto Reply – Email service that allows you to deliver a follow-up campaign designed and targeted to your prospects to further build your relationship, deliver valuable information that educates, invites and sells your product, service or system on autopilot to you.

4. Biopage – A place on the Internet where a prospect can “meet you” and get to know you. People join people; they do not bind to products, services or programs. You can communicate your story and help build a relationship using Facebook, a blog, a website, and even YouTube with videos.

5. A funded proposal – The art and science of offering a low-priced information product that targets your niche and provides value to your prospect. Usually a form of training, course, or e-book that sells for under $60 that gives you a fast, high-converting retail sale so you can recoup some of your marketing costs and “monetize your list building” so your business receives ongoing cash and can take a long-term approach.

6. Primary business opportunity or product/service – The back-end sale. Usually a higher tier price point that provides high margin commissions, recurring income, passive income or even residual income and override bonuses. This is where the big money is in the long run. They come in a variety of price points. Create one or create several to further monetize your list building.

7. Affiliate Marketing – Additional offers of valuable products and services in your target niche that you can offer through simple email reviews and recommendations to your list for long-term sales. Price points vary and can include low-priced information products or high-priced seminars, courses, or training programs.

Those are the pieces of the attraction marketing puzzle. The mechanics vary a lot but it is very simple. In the niche of home based business or network marketing, it’s really simple…

You are taking a simple message and communicating it to the masses. The more targeted your marketing is, the faster your sales cycle will be; however, there is also long-term value in getting your message out to some of the masses to attract new markets and learn about what you do. It’s a longer-term sales cycle, but it can be a profitable addition to your attraction marketing.

The simple message:

“Would you like to learn how to use the Internet to earn money from home?”

There are several different ways to ask that question, but that’s the main question being asked.

The prospect can answer yes or no.

If they answer yes… you direct them to your lead capture page where you offer them free information that will teach them step by step how they can use the internet to earn money from home.

How do you share that message?

1. Paid targeted advertising.

The use of advertising in different forms is a fundamental and quick way to find people who are looking for this type of information. Google AdWords and other PayPerClick marketing methods are fast. Ezine marketing (email marketing on other people’s databases) is also effective. Banner ads, postcards, classified ads, magazine ads, radio, outsourced traffic generation, etc…

There are many different forms of paid advertising methods to take advantage of.

2. Free Marketing

social marketing – Using Facebook, Twitter, YouTube and other social networking sites to find, connect and build relationships with people is a very effective way to build a targeted list of people to invite to your message.

search engine marketing (SEO) or search engine optimization. Posting targeted content using relevant keywords in articles, blogs, videos, press releases also helps position your content in areas where people actively searching for information and typing search requests on search engines can find your content and be targeted. targeting your marketing funnel as well.

Using a mix of consistent paid and free promotional methods yields the best results and provides a consistent, targeted flow of traffic to your content…which then directs or invites people to learn more about you by visiting your Facebook Page or calling him, or visiting your blog, etc…

The next simple step is to invite people into your sales/marketing funnel starting on your lead capture page… sends follow-up emails that educate and sell for you and direct interested prospects to your sales page or system…

People join you in business.

You help them connect to your system and they begin to put together their own attraction marketing “system” and build their own list the same way you did.

Attraction marketing is a very powerful way to optimize the leverage of your home based business. It can be used to create any type of small or home-based business by leveraging the principles of social media, internet marketing, and direct response marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *